Rural Marketing can be defined as “a function that manages all activities involved in assessing, stimulating and transforming the purchasing power of rural consumers into effective demand for specific products and services to create satisfaction & a better standard of living for achieving organizational goals.”
The art and science of management is data driven. Data helps in measuring inputs, outputs, process efficacies, performance, problem diagnosis, and so on. Data collection is one part but utilizing it and drawing inferences is another important aspect.
Amaethon is the largest Food & Agribusiness Rural Summit in the entire Asia-Pacific organized at IIM Ahmedabad. Synonymous with excellence and a continuous quest for innovation, the summit provides an interactive platform which brings together the industry, the academia and the future leaders of the agribusiness world. The brightest brains then underscore the opportunities and challenges in Agribusiness, foresee the need to constantly update the requisite skill set and re-invent the way in which agribusiness world functions. The overall purpose of the summit lies in achieving the above objectives.